In the UK, I met with the manager of a tourism office in Dorset I asked if he had any specific needs which I might be able to research for him. He immediately highlighted their urgent need to update their scrolling video about Dorset for the public. I was able to link him with a video production company in the locality that was currently making high-quality videos for national TV.
This link has the potential to establish a regular 3/5 yr contract to update the tourism video in the store and possibility to make further copies of the videos for sale in the tourism centre. Of course, one can imagine that an alert video production company could also see the possibility of using the success of this local video to market the idea nationally.
One idea-link leads to another …….